Interview with Vollebak
for sabukaru.online
Article about UK based outdoor and utiliarian brand Vollebak including interview
At the end of 2019 workers at Elon Musk's SpaceX headquarters could see a big red billboard reading; “Our Jacket is ready. How is your rocket going?”
As a company known for its aim to push space travel and science; SpaceX might wonder who could be faster in developing products made for leaving earth.
The advertisement was put up by UK based brand Vollebak. Founders Nick and Steve Tidball hoped that their teasing message would catch the eye of SpaceX execs and pique their interest in their newly developed sleeping cocoon. The twin brothers describe SpaceX as one of their favourite companies and a big role model.
The brothers both have an urge to push boundaries and try to find solutions for problems that aren’t here (yet). What would a person need on a journey to Mars? What features did a jacket for the prehistoric man have and what can the man from tomorrow learn from it?
Before the question, comes the challenge. Both of the Tidball brothers are passionate sportsmen. The idea for Vollebak emerged due to a lack of real functional gear they could use during extreme races through all kinds of climates. They work to make garments that solve problems they find in their lives. Even though sometimes the challenge is only a mind game.
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Full article here
Peter Obradovic, Berlin, 2023