Ortlieb brand intro
for hhv journal
Copywriting to introduce Korean brand Uniform Bridge to the hhv audience including interview with founder Hyun-Soo.
...
Uniform Bridge became a reality after deep research into original military uniforms and workwear, as the founders state. Soon the idea was born to create a brand that combines those classy, timeless designs with modern technology.
The result is impressive: While the utilitarian influences are unmistakable, the brand succeeded in creating garments driven by the young and fresh spirit off the streets of Seoul. This mix meets the modern zeitgeist like not many other brands. The city, likewise the brand balances between tradition and future. Therefore it’s to no one’s surprise that Uniform Bridge underpinned its connection to the Korean capital by opening its first-ever ‘edit edition’ store in April 2020 in the Dragon Hill Yongsan District of Seoul City.
Despite the brand’s very young age of only six years, Uniform Bridge outperforms brands with way more experience in the field with their knowledge and product range. Moreover, collaborations like the outerwear industry giant Marmot underline the brands promising future.
...
Full article here
Peter Obradovic, Berlin, 2023